This month, the annual “Sial”, one of the most important and busiest international trade fairs, was held at the Parc des Expositions de Villepinte just outside Paris.
The aim of the 2022 edition of SIAL was condensed in the slogan #ownthechange. This corresponds to the very essence of the fair: to reflect market trends and, at the same time, to serve as an observatory of its transformations. It is one of the most sought-after showcases for the promotion of food and drink products. In this respect, there was a marked acceleration during the worst period of the pandemic.
Participation in a trade fair that, after the Covid hiatus, confirmed how the sector has overcome the perplexities and hesitations associated with the pandemic emergency, but is constrained by the uncertainties (high energy prices and high raw material costs) associated with the war that began on 24 February in Ukraine.
There were 7200 exhibitors, representing no less than 120 countries from all over the world, and they monopolised the attention, but also the curiosity of a particular public: it is made up of 350 thousand professional operators committed to capturing the novelties, but also the particularities — in order to be able to promote them in their respective countries of origin — in the always varied food and beverage sector. At the Sial in Paris, France and Italy were the two most exhibited countries, with no less than 1500 companies.
At the Paris fair, it did not take long for the exhibitors to achieve the desired results in the promotion and sale of their typical products. In Paris, the exhibitors wanted to cultivate this mission in a trade fair with a long tradition that always succeeds in keeping up with the times, highlighting innovations, trends and insights into the future of the food and beverage industry and, above all, new networking opportunities.
