Valentino Beauty hosted a grand party in Paris during Fashion Week to celebrate the launch of its new fragrance, Born in Roma Intense, the fourth in the Born in Roma line. Each fragrance in the line represents a specific moment of the day in the Roman capital and its different light.
The cultural institution La Gaîté lyrique in Paris provided the backdrop for the event, enlivened by a performance by Christine and the Queens and attended by models Adut Akech and Anwar Hadid, who are the fragrance’s ambassadors.
Guests included Lori Harvey and Gala Gonzales, actors Ed Westwick, Tommy Dorfmann, Amy Jackson, Sofia Carson, and Lilly Chee, singers Dixie D’Amelio and Omar Rudberg, and influencer Caro Daur. Also in attendance were Italian celebrities, including the musical group La rappresentante di lista, as well as the stars of the TV series “Mare Fuori,” Giacomo Giorgio and Alessandro Orrei, and the ballerina Mikaela Silva.
Guests were treated to a sensory journey through the Eternal City, with fragrances of the Born in Roma line wafting through the air. The fragrance Born in Roma Intense was a standout, with its intense and seductive scent that captures the essence of the city at night.
The party was a star-studded affair, with guests enjoying music, dancing, and cocktails. The highlight of the evening was undoubtedly the performance by Christine and the Queens, who dazzled the crowd with her powerful vocals and mesmerizing dance moves.
Valentino Beauty’s Born in Roma line has been a hit since its launch, and the latest addition, Born in Roma Intense, promises to be no exception. With its bold and sensual scent, it’s sure to become a favorite of fragrance enthusiasts everywhere.
Valentino Beauty has intensified its two iconic fragrances, Born In Roma Donna and Uomo, pushing the boundaries of their intensity to create a more powerful, hypnotic, and sensual version of each. The essence of Rome is captured in two exquisite flacons.
Two years ago, Valentino Beauty launched Born In Roma, a fragrance that blurred the lines between rock and couture, dedicated to the “Aristopunks”. Today, the house presents Born In Roma Intense Donna and Uomo, a new duo of sharp fragrances, still perfectly balanced between the classicism of the past and the irreverence of the present.
Imagine Rome, with all its liveliness, the lights illuminating the city, the excitement of freedom, and the infinite possibilities of a promising night… As if Valentino Beauty had captured this energy in bottles, Born In Roma Intense Donna and Uomo come back in even more potent versions, like the olfactory allegories of the beauty and decadence of the Italian capital. All this, still nestled in the now-cult Rockstud cubic flacons, an architectural design element adorning the facades of Roman palaces, in the purest spirit of Valentino.
To rework the facets of Born In Roma Donna, Amandine Marie and Honorine Blanc have intensified the ingredients of the original juice. The perfumers have focused on a high-quality vanilla with strong, amber nuances, illuminated by an ultra-creamy trio of jasmines. In the base, a mysterious accord of benzoin resin further emphasizes this composition, enveloping the senses in an ultra-sensual, almost mystical energy.
In this new version of Born In Roma Uomo, everything is about duality, paradox, and mystery. Guillaume Flavigny and Antoine Maisondieu stage the radiant, explosive freshness of lavandin, colliding with the smoothness of a vanilla infusion like a warm veil, extremely comforting. All this is enveloped in one of the most refined Haitian vetivers of its kind, whose trail lingers on the skin for hours.
