Emerging as a formidable competitor to Olaplex and winning over celebrities, haircare brand K18 has made its debut at Sephora France in recent weeks.
Popular among many American hairstylists for repairing hair during coloring or bleaching sessions, K18 hair treatments have also gained a celebrity following. Founded in 2020 by the American couple Suveen Sahib and Britta Cox, the California-based brand is now regarded as one of Olaplex’s major rivals. The key to its success? A proprietary formula enriched with K18Peptide. This patented molecule, the result of several years of research and testing, is designed to penetrate the hair fiber’s core to strengthen damaged keratin chains.
Heat styling tools, pollution, hair coloring, bleaching, and various chemical treatments can heavily damage your hair. With a mission to protect and repair your locks, Suveen Sahib and Britta Cox embarked on the challenge of creating their own haircare line. After a few years, the results speak for themselves: their treatments restore vitality, softness, elasticity, and shine to the hair! Going viral on social media, K18 is finally available at Sephora France.
The K18 Leave-in Molecular Repair Mask
This vegan detox shampoo, with optimized pH, protects colored hair and effectively cleanses the hair fiber. Thus, the color is preserved, and frizz is controlled. Don’t be misled by the term « detox » – far from the drying and harsh stereotype, this cleansing treatment targets product and metal buildup on the hair, as well as excessive sebum production. By metals, K18 refers to common metals found in tap water and hard water. The K18PEPTIDE technology maintains hair health without leaving any residue. But how to use it? Effective yet gentle, it is recommended to use once a week. If your hair feels slightly dry after rinsing off the shampoo, don’t panic; this is evidence that the treatment is taking effect.
