ON AURA TOUT VU – No Season 2024


Embark on a captivating odyssey through the mesmerizing mirages of perception.

Dive into a realm where the concrete and the ethereal transform, intertwining reality and fantasy, and challenging our fundamental understandings.

« Magic, Fantasy, Hallucination, Trompe-l’oeil » – these concepts form an enchanting ballet, merging masculine and feminine energies, and redefining our perception of space and matter.

Each creation is a unique visual experience, a living work of art where the real and the imaginary blend. Explore ever-evolving realities born from shifting perceptions. In this universe, the mysteries surrounding us compel us to question our certainties, to marvel, and to reconsider our view of the world.

Immerse yourself in this adventure, where each couture piece becomes a journey through the fascinating complexities of reality.

Who knows if the past can conjecture the future? On Aura Tout Vu breaks the codes established by Haute Couture over the years to give its own interpretation. Distorting fashion and glamour, designers Yassen Samouilov and Livia Stoianova have been making waves since 1998 with their extravagant and unconventional creations, far from the conventional classicism of Couture shows. Musical artists adore their unique creations that never fail to captivate. On Aura Tout Vu quickly showcases its collections in Paris and internationally. The Maison also explores other areas such as ready-to-wear, accessories, object design, interior decoration, cosmetics, perfumery, as well as stage costumes and scenography for ballets and various shows. The designers are actively involved in the artistic direction of the brands « Moulin Rouge by On Aura Tout Vu » and « OATV Paris. »

LIVIA STOIANOVA Born in 1967 in Bulgaria, Livia graduated from the School of Fine Arts in Sofia in 1992 and from the School of Fine Arts in Paris in 1996, specializing in graphic design. She presented her creations in France and collaborated with contemporary art galleries before joining On Aura Tout Vu in 1998.

YASSEN SAMOUILOV Born in 1972 in Bulgaria, Yassen graduated from the School of Applied Arts in Sofia in 1991, specializing in textile design and children’s toys, and from the School of Fine Arts in Versailles in 1994. He worked as a Trend Consultant and created accessories for luxury ready-to-wear houses before founding On Aura Tout Vu in 1995.

ANDRE DE SA PESSOA Born in 1966 in Portugal, André graduated from the School of Fine Arts in Lisbon in 1989, specializing in jewelry. He continued his studies at the Fashion Institute of Technology in New York in 1990, worked as a jeweler and Crystal designer for Daume France before founding On Aura Tout Vu in 1995. Deceased in 2005, he is the guardian angel of the house.