Pink October closes this weekend, and across Avenue Kléber, The Peninsula Paris is quietly folding away a month-long programme that turned one of the city’s grandest facades a shade of rose. The hotel has renewed its commitment to Pink October every year since it opened in 2014, previously alongside charities including Les Bonnes Fées and Europa Donna France. For 2026, running from October 1 to 31, “Peninsula in Pink” turned to a new partner: Association Ruban Rose, one of France’s longest-running breast cancer awareness organisations.
A chandelier remade in roses
The changes started at the door: each evening through October, the hotel’s Haussmann-style facade was lit pink. Inside, head florist Chloé Poitevin reworked the lobby’s crystal-leafed “Dancing Leaves” sculpture into “Dancing Roses,” threading powdery pink blooms through the original glass branches. In the kitchens, chefs at the rooftop L’Oiseau Blanc, the ground-floor Lobby Restaurant, the Cantonese dining room LiLi and Bar Kléber built rosé-toned dishes and drinks around fig, hibiscus, rose and red berries, alongside a signature Pink Afternoon Tea at 88 euros a person.
How the month turned into donations
Every order during the programme carried a fixed contribution to Ruban Rose, covering pink dishes and desserts, glasses of rosé champagne — Bollinger or Solessence Sélèque — and signature cocktails, mocktails, the Pink Afternoon Tea, each hotel night booked in October, and treatments booked at the Peninsula Spa.
A closing afternoon tea with Camille Lacourt and Alice Detollenaere
The hotel marked the campaign’s close on October 31 with a dedicated Afternoon Tea, gathering former swimmer Camille Lacourt, his partner Alice Detollenaere and the programme’s partners, according to the hotel’s Instagram account. Detollenaere has also appeared for years as a Ruban Rose ambassador in her own right: press coverage named her among the association’s godmothers taking part in its parade down the Champs-Élysées on October 1, 2023, alongside singer Jenifer. For now, Peninsula in Pink closes as it opened: a quiet, recurring act of patronage layered onto a palace hotel that spends the rest of the year on Michelin stars and Belle Époque history.
