On the first day of Paris Fashion Week, Lancôme brought together friends of the brand to celebrate the fragrance La Vie est Belle. With a special performance by Justice, guests attended a party haced by @Couturfu at the Petit Palais, one of the most iconic venues in Paris.
The parterre was really packed: Justice, Sara Sampaio, Josephine Skriver, Jasmine Tookes, Ashley Park, Paul Forman, Camille Charrière, Faretta, Nicolas Duvauchelle, Nicolas Maury, Camelia Jordana, Maeva Marshall, Jessica Aidi, Isabeli Fontana, Rose Bertram, Claire Laffut, Joanne Palmaro, Kimberose, Axel Auriant, Alix Gavoille, Deborah Lukumuena, Milla Lapidus, Koukla Lapidus, James Bort, Dorothée Gilbert, Marina Hands, Pio Marmai, Frédérique Bel, Ehla Luciani, Flora Fishbach, Hiba Abouk and many others.
The guests were able to dance for a good part of the evening to the sound of Justice and were able to engrave their bottles with the initial of their choice.
Since its launch in 2012, La Vie Est Belle has established itself among the leading fragrances on the market, and in these ten years it has not stopped collecting successes. This year, on the occasion of its first 10 years, it is going green again: it becomes refillable and recyclable. The famous ‘crystal smile’ can be recycled and refilled at home thanks to the launch of the refill format. A simple and immediate gesture that involves La Vie est Belle fans in a concrete and daily way, saving 50% glass, 46% cardboard, 46% plastic and 66% metal. In addition, the weight of the glass bottle is reduced by 13% without changing its iconic appearance. One million bottles, or 223 tonnes of glass, will thus be saved each year. A similar effort to reduce the environmental footprint of outer packaging will save 15 tonnes of cardboard per year. The jus remains the iconic La Vie Est Belle but will be made using more sustainable techniques and sources. Lancôme also reminds us that La Vie Est Belle is first and foremost a choice. The choice to live one’s life and make it beautiful.
