Le Marais has a new, very American neighbour this week. The NFL and Fanatics have taken over Galerie Joseph, at 5 Rue Saint-Merri, turning 1,100 square metres of the Parisian venue into the league’s largest pop-up store in France, presented by American Express. The shop runs from Monday 19 to Sunday 25 October 2026, timed to the first NFL regular-season game ever played on French soil, between the Pittsburgh Steelers and the New Orleans Saints at the Stade de France.
Inside, the racks cover all 32 teams, alongside pieces made specifically for the Paris Game: jerseys for current Steelers and Saints players such as DK Metcalf, throwback shirts of league legends including Eric Dickerson, Travis Kelce and Ray Lewis, and a limited run of PSG x NFL collector jerseys, priced at 210 euros. Collaborations with Mitchell & Ness and New Era sit alongside team caps, scarves, beanies and footballs, with prices spanning roughly 30 euros for a scarf to 179 euros for a football and up to 160 euros for a jersey.
A Fear of God capsule and the Lombardi Trophy
The sharpest fashion moment belongs to a capsule collection with Fear of God, the Los Angeles label founded by Jerry Lorenzo, launching inside the pop-up on Friday 23 October with hoodies, sweatshirts and t-shirts built around the Paris Game. In the adjoining “Amex Atelier” space, American Express cardholders get early access, personalisation stations and a short exhibition titled “The Art of the Game”, where the Vince Lombardi Trophy itself — the prize handed to each season’s Super Bowl winner — was on display from 19 to 21 October.
Opening hours and how to get there
Hours vary through the week: 10am to 6pm on Monday, Tuesday and Wednesday, and 10am to 8pm on Thursday and Friday, before the main pop-up closes for the weekend. A separate match-day shop opens at the Stade de France itself on Sunday 25 October, from 11:30am until 90 minutes after the final whistle, open to ticket holders only. Galerie Joseph sits a short walk from Hôtel de Ville (line 1) or Rambuteau (line 11), in the heart of a district better known for its vintage boutiques than for shoulder pads — at least until next week.
Cover photo: Photo: STAMP
